One with a background in coding, the other in advertising and design, Payal and Priyanka are the women behind the blog, High Heel Confidential.

The two friends, who have always shared mutual love for fashion started the blog in 2007. At the time, there were no other blogs solely dedicated to the South Asian fashion/celebrity fashion scene and HHC quickly became the blog to keep track of all things desi fashion. Consistently chronicling clebrity fashion, HHC was the first blog to cover all events, appearances, sightings both on film and off with a fashion angle. The blog was also the first to cover celebrities pan India and not just Bollywood. Within a few years of starting the blog, it was both noticed and appreciated and garnered great press. Among the more noteworthy mentions, Vogue India put the blog on their fashion power list and Elle India included them in their list.

For nearly a decade the blog has consistently provided quality content and a safe space for commenters who feel a sense of community. HHC takes great pride in having strict commenting policy which helps the moderators limit the discussion to fashion and style.

Having been a successful blog for a decade is no mean feat and as the blog grows, it evolves. We hope you enjoy spending your time here and join our tribe!