In French Connection.

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It’s hardly a surprise to see Dia Mirza in a French Connection dress but it was a surprise to see her in one at the launch of another clothing store. Odd that, Ecko Unlimited couldn’t get her to dress up in their label. If we were the VP of Marketing, we’d never allow it.

What’s your verdict on it? Should Dia have worn Ecko? Lara and Kareena stuck to the code by wearing Zara to the store launches.

Left: Dia Mirza at Ecko Unlimited Launch in Delhi
Right: French Connection Floriana Dress

Photo Credit: Midday

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    • If they don’t have anything for ladies then why have her for the launch? There is no dearth of good looking guys in bollywood… Just commented on your comment, and is not personal… :)

  1. P & P – Ecko Unltd is a men’s brand – Dia would have come for the launch mostly to create hype and not endorse the brand.

    She looks great!

  2. I actually like her hair here. She looks different. In a good way.

    They should’ve just picked a male star to promote/endorse the brand, considering that they are a men’s brand… but I guess it’s the same logic for having hot women on men’s mags. They get attention.

  3. I hate the dress, the hair the make up (can’t see the shoes bet i’d have hated them as well)
    but I LOVE the look!! Weired??
    I know!! but she makes it work!! really she looks cute and the dress complements her! the hair and everything just adds to teh look!! I <3 it!

  4. If she was launching the store then she should have worn their brand. Not huge on this dress anyway though i like dia… Would have been cool to see her in some hip hop gear for a change. Or they could have got someone who would go with the brand better. If she was just a guest at the launch, thoughthen it doesnt matter


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