Way before #SariNotSorry was trending on Instagram, many young Indians were already, albeit silently, championing the sari.
I remember when Sabyasachi launched his flagship store in Calcutta back in 2010, his invite was the talk of town. A sepia-tinted tin container inside which stood a rolled handloom sari, accompanied by a simple handwritten note. He was on the mission to ‘Save the Sari’. Back then, I didn’t quite believe the sari was an endangered species (I was living in Calcutta and surrounded by elegant women draped impeccably in six yards) but in the last few years, I have begun to understand why the sari needs so much saving.
Not different from Sabyasachi, High Heel Confidential has been a crusader of the sari, championing the cause right from the early days of the blog until now, 10 years later. It’s no secret that Priyanka & Payal love themselves a good sari spotting. “You will always hear us give props to those who chose to wear the garment and if you look at all our celebrity sari posts, you may find that we’ve been a wee bit more biased there! If we wrote about fashion that was India-centric, how can we omit the sari which is such a central piece of the whole story?”
Thus unravelled a sari story on HHC, the first few chapters of which were part organic and part deliberate. P&P admit that they have decided to make a conscious decision to give the sari as much exposure as they can. “The idea was to share the craft behind the garment as we ourselves learn more about this unassuming, often-underrated garment. We would like to get to a point where we can answer any basic question you may have about the sari. The mission is to make the sari ubiquitous, approachable, accessible and most importantly relatable and relevant to everyone.”
Over the years we have seen some stellar sari moments on the pages of this blog. Konkona, Mini and Maria always have P&P’s attention thanks to their effortless drapes. Aishwarya At Cannes though not recent, was definitely memorable. Roohi when she styled hers with a Gucci belt, also memorable. And Sonam Kapoor’s experiments with non-traditional saris like NorBlackNorWhite and RimZim Dadu and, of course, HHC in-house fave Anamika Khanna always has their attention piqued.
Exposure to various fashion seasons, eras of fashion, designers and the crafts have only cemented their love for the sari. The next step was to take their passion a level further and this is when High Heel Confidential signed up as an Associate Producer for one of the films of The Sari Series. The Sari Series is a digital anthology documenting India’s regional sari drapes. This is a non-profit initiative by Border&Fall and the short film we are involved with happens to be about a drape from Orissa along with a signature weave from the state. Needless to say, this makes Payal super giddy with excitement!
At some point, when all this was happening, Priyanka & Payal consciously decided to wear more saris themselves. Shunning the notion that a sari is a hassle, they believe that there is a sari for everyone. “Find a sari that fits your style or better still, figure out a way you can wear it and make it your own. Stick to the classics and try out many of the blouse styles on offer, or go all out and pair the sari with anything from tees, crop-tops and moto-jackets… It is what you make of it!” And if you follow Priyanka and Payal on Instagram, you know these girls are walking the talk.
Join our Beyond Six Yards movement and let’s vow to wear the sari more often. Because #SariNotSorry (or #SareeNotSorry if you prefer).